“We were interested in doing something very novel with this kind of bowling.” Schwartz, 53, a former pharmaceuticals executive. “I know this isn't traditional bowling, but the road less traveled for an entrepreneur like myself is part of the opportunity,” says Mr. There's such a wealth of choices, bowling becomes almost beside the point. Turn them up on Saturday afternoon, and it's one big kidfest with the pizzas baked in wood-burning ovens. Turn down the lights on a Friday night and you've got a happening singles lounge with live music. in Northbrook in 2008, are in a race to take the sport decidedly upmarket by outfitting their alleys with chi-chi restaurants and bars, laser tag and even bocce, an Italian game that is a cross between bowling and shuffle board. But investors such as Dale Schwartz, who founded Pinstripes Inc. The polyester and Old Style image of bowling may be hanging on in some blue-collar towns around Chicago. Louis, regarded as the epicenter of bowling (the hall of fame is there).
“This isn't anything like the bowling centers I've known before now,” says Jim Compton, 55, a sales consultant visiting family from his home in St. Inside the gleaming pleasure dome that is Pinstripes, the kids sprawl on leather couches watching movies on wide-screen TVs while awaiting their turn to roll a ball, and the grown-ups retreat to a big oval bar with banquettes and freshly waxed knotty pine floors, quaffing Johnnie Walker Blue Label Scotch at $40 a pour. The new face of bowling is on display in the parking lot of Pinstripes in Oak Brook on a Saturday afternoon, where mothers in cashmere and gabardine, lugging Louis Vuitton bags the size of carry-ons, spring from their Lexuses with young charges dressed out of a Ralph Lauren ad.
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